What Is Direct Primary Care? A Plain-Language Guide

No Author • September 23, 2026

If you've waited weeks for a short visit, then opened a bill you didn't expect, you're not the only one. This guide answers the question "what is direct primary care?" for Minnesota families weighing their options. You'll learn how the model works, what it costs, and where insurance still fits.



What Is Direct Primary Care? A Simple Definition


Direct primary care is a way of paying for everyday health care. Instead of billing insurance for each visit, you pay your primary care clinic a flat monthly membership fee. That fee covers your routine visits with a provider who gets to know you.

The model is simple on purpose. There's no claim to file, no copay at the front desk, and no explanation of benefits letter weeks later. You and your clinic have a direct agreement, which is where the name comes from.


How Direct Primary Care Works


The Problems It Was Built to Fix


Most people don't leave the traditional system over one bad visit. It's the pattern that wears them down. You call for an appointment and hear "three weeks." You see a different provider each time and retell your history from the start.

Cost adds a second layer of stress. You pay a premium every month, then a copay or deductible when you actually use care. For a sore throat or a rash, the bill can feel out of proportion to the problem.


Rural families often face a third problem: distance. According to the HRSA workforce report, 63.1% of designated primary care shortage areas are in rural areas. When the nearest open appointment is a long drive away, it's easy to wait until a small issue turns into a big one.


How the Membership Model Solves Them


Here's what the direct primary care model looks like day to day:

  1. You choose a clinic and a membership plan for your household.
  2. You pay one flat monthly fee directly to the clinic.
  3. You book visits when you need them, often the same day or the next.
  4. You message your care team directly with questions.
  5. Your clinic coordinates labs, referrals, and specialist care when you need more.


Because the clinic isn't processing an insurance claim for every visit, it can spend more time with each patient. Krystle Dillon, APRN, CNP, FNP-C, founder of Rural Authentic Wellness and a family nurse practitioner, says that before opening the clinic she saw a high volume of patients without being able to truly connect with them. Direct primary care was her way to change that.


At RAW, members message their care team through Elation Patient Passport and Spruce. They also get same-day and next-day scheduling for acute needs during business hours. You can see everything that's covered in our membership details.


What Direct Primary Care Typically Costs


Fees vary from clinic to clinic, so the best way to compare is with real, published prices. Here's what a primary care membership at RAW costs today, based on our current membership pricing:

Plan Price
Individual $80
Couple $150
Young Adult (18 to 24) $40
Child (with adult member) $30
Family Max (3 or more children) $240

Your membership covers unlimited acute and chronic care visits during business hours. Sports physicals, DOT exams, hormone follow-up appointments, nutritional counseling, and body composition analysis are included too. Labs are billed separately at discounted direct pricing, and in-office procedures carry a flat $50 supply fee.



After-hours care is available at a flat rate: $100 for an in-person visit or $25 for a phone call. Standard membership is open to patients up to age 64. For a full look at what members and non-members can access, visit our clinic services overview.


Direct Primary Care vs. Traditional Insurance


This is the part people most often get wrong, so let's be clear. Direct primary care is not insurance, and it doesn't replace it. It covers your everyday primary care, while insurance or a cost-sharing plan covers the bigger, less predictable events.

Think of it like your pickup. Routine maintenance is one budget. Coverage for a major accident is another. Your membership handles the oil changes, and your coverage handles the tow truck and the body shop.


A primary care membership doesn't cover hospital stays, surgery, imaging, or specialist care. That's why many RAW members pair their membership with a HealthShare arrangement or a high-deductible or catastrophic plan. HealthShare plans are not regulated by Minnesota as insurance, so read the plan terms carefully. Our insurance vs. HealthShare guide explains how the pieces fit together.


Direct Primary Care vs. Concierge Medicine


These two models get mixed up a lot, and they do share a few traits. Both charge a recurring fee, and both promise more time with your provider and easier access.


The real difference is how the money moves. Concierge practices usually charge a retainer and still bill your insurance for visits. Direct primary care clinics generally don't bill insurance for primary care visits at all, because the monthly fee is the payment for that care.


Is Direct Primary Care Right for You?


The best way to decide is to look at what you'd actually get, and who the model tends to serve well.


Benefits Members Notice First


  • Time: At RAW, your established care visit is 90 minutes, so there's room to talk through more than one concern.
  • Continuity: You see the same provider, and your care team tracks what's been tried and what's worked.
  • Access: Same-day and next-day scheduling for acute needs, plus direct messaging with your care team.
  • Predictable costs: One monthly rate, with prices published before you sign up.


Research on patient experience points the same way. In one patient perception study, the most common positive themes were good communication and the provider's personability. The same study found that referrals to outside specialists were a common pain point, so it's smart to ask any clinic how it handles referrals.


Who It Fits Best


A membership tends to work well for self-employed people, families on high-deductible plans, and people without coverage. It's also a good match for anyone managing a chronic condition who wants steady follow-up with the same provider.

It may not be the right fit for everyone. If you need frequent specialist care for a complex condition, or your employer plan is genuinely affordable, traditional insurance may still make more sense for your household.


Ready to get straight answers? 


Book a free meet-and-greet with our team. It's free, in person or by phone, and there's no commitment.


Frequently Asked Questions


1. Is direct primary care the same as concierge medicine?


No. Both models charge a recurring fee, but concierge practices usually still bill your insurance for visits. Direct primary care clinics are paid through the membership fee itself and don't bill insurance for primary care visits.


2. Do I still need insurance with direct primary care?


Yes, you should keep coverage for care a membership doesn't include. A primary care membership covers everyday visits, but it doesn't cover hospital stays, surgery, imaging, or specialist care. Many members pair it with a HealthShare arrangement or a high-deductible or catastrophic plan.


3. How much does direct primary care cost per month?


It depends on the clinic and the size of your household. At RAW, memberships run $80 a month for an individual, $150 for a couple, $40 for a young adult age 18 to 24, and $30 for a child with an adult member. A family with three or more children pays a $240 monthly maximum.


4. Is direct primary care available in rural areas?


Yes, and rural communities are one of the places the model shows up. A national shortage area study found that DPC practices were more likely than primary care physicians overall to be located in rural or partially rural shortage areas. In West Central Minnesota, RAW has clinics in Olivia and Redwood Falls and serves the surrounding communities.


5. What is a DPC doctor?


People often search for a "DPC doctor." A direct primary care clinician may be a physician or a nurse practitioner. At RAW, care is led by nurse practitioners.


Key Takeaways

  • Add up a full year of your primary care costs, including premiums, copays, and deductible spending, before you compare a membership.
  • Keep coverage for hospital stays, surgery, imaging, and specialist care, since a membership only covers everyday primary care.
  • Ask any clinic for its published monthly rates and a written list of what's included and what's billed separately.
  • Ask how a clinic handles referrals to specialists outside the practice before you sign up.
  • Confirm whether a concierge practice also bills your insurance, so you know what you'd really pay.

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