Employee Health Benefits for Minnesota Employers


A Benefit Your

Team Will  Use

Most small businesses in West Central Minnesota are either paying too much for group coverage their employees barely use, or not offering coverage at all. Rural Authentic Wellness partners with a national health benefits provider to build a customizable employee health benefit that fits your business. Lower costs. Better access to care. No claims paperwork for your team to manage.

Three user icons above a briefcase, representing a team or professional group.

Customizable by team size

Paper airplane icon in black outline on a white background

Direct provider messaging

Home icon with a location pin in a circle

Local to West Central MN

Gear and key icon with circuit lines, symbolizing security or technology access

Same-day access for your team

Two nurses in black scrubs reviewing a tablet together in a hospital hallway
Woman in black checking a smiling patient’s shoulder in a medical exam room

What You're Paying Right Now Probably Isn't Working

Traditional group insurance can be costly and is often underused. Many employees still pay out of pocket for routine care because of high deductibles. They may have insurance coverage, but getting affordable care can still feel out of reach.


Employers who've tried to bridge that gap with high-deductible plans often find their employees avoiding care until something serious enough forces an ER visit, which is always more expensive for everyone. According to the Agency for Healthcare Research and Quality, cost is the most commonly reported barrier to medical care among working-age adults in the United States.


A well-structured employee health benefit removes that barrier. Your team gets real access to care, and your business gets a predictable, lower-cost alternative to traditional group coverage.

A Customizable Employer Benefits Partnership

Rural Authentic Wellness is not simply offering a Direct Primary Care membership to employers. We partner with a national health benefits provider to build a complete employee health benefit, one that combines local, personal primary care access with broader coverage for major medical needs.


Because every business is different, the structure is built around your team, not a standard package. The exact combination depends on your current coverage, your team size, and what you are trying to solve.


What stays consistent across every structure:

  • Employers save on healthcare costs compared to the traditional group insurance model, on average
  • Employees get real, same-day access to a local primary care provider
  • The benefit includes coverage for major medical needs, not just day-to-day primary care
  • Administrative burden on your HR team goes down, not up
Cartoon piggy bank with two coins hovering above it, one being inserted.

Cost Savings

Employers who move to this model typically spend less than they were spending on traditional group coverage, while offering their team a more complete benefit.

Black outline icon of two hands shaking on a white background

A True Partnership

We work directly with your business and our benefits partner to structure a plan around your team, not a generic package.

Stethoscope icon with a medical cross badge on a white background

Local Access to Care

Your employees get a local provider who knows them, plus broader coverage for the bigger medical needs that come up.

Two Ways to Structure It


Where Are You Starting From?

The right structure depends on your current situation. Here are the two most common starting points.

Best Fit

You Don't Currently Offer Any Health Benefits

If your team has no coverage today, this is the strongest starting point. A Rural Authentic Wellness benefit gives your team a real, usable health benefit: local primary and urgent care access plus broader coverage for major medical needs, without the cost of a traditional group plan.

Worth Evaluating

You're Paying for Traditional Group Insurance

If your business is currently paying for group coverage, this model is worth comparing. We combine local primary care with a broader coverage plan built to handle major medical events, including hospitalizations, surgeries, and specialist referrals. Switching requires a real analysis specific to your business. We will walk through what your team currently has against what this structure would look like before you make any decision.

What Your Team Actually Experiences

The practical difference for an employee with DPC membership versus traditional insurance is access to care. As an employee health benefit in West Central MN, it shows up every month, not only when something serious happens. When something comes up: a sick kid, an injury, a question about a medication, they send a message and hear back that day.

Fewer Missed Workdays

Black staircase icon with an arrow pointing right

Same-day access means employees handle health issues before they turn into sick days. They're not waiting three weeks for an appointment that could have been same-day.

Fewer Avoidable ER Visits

Heart outline with a black ECG line inside on a white background

Urgent issues that can be handled in a primary care setting get handled there, not in an emergency room. ERs cost employers and employees far more, and the care experience is usually worse.

A Benefit That Builds Loyalty

Black outline medal or award ribbon icon with a star in the center

In rural West Central Minnesota, access to a provider who knows you is genuinely rare. Offering that access as an employer benefit is something your team will notice and remember.

Less Administrative Burden

Briefcase icon in black outline on a white background

No claims to manage. No paperwork. No HR infrastructure required. You pay the monthly fee. We handle enrollment, access, and care.

What's the Catch?

There isn't one. That's the most common question we get from employers, and it's fair, because the model doesn't look like anything you've dealt with in healthcare before.


Rural Authentic Wellness is the only membership-based primary care clinic in Olivia, MN. This is how we operate: you pay directly, we provide care, there's no insurance middleman in the middle of that relationship. The model has been running nationally for over a decade. It works because it removes the overhead that makes traditional primary care expensive and inaccessible.


If you want to understand how it works before making any decision, that's exactly what the employer consultation is for. Bring your current premium numbers, your team size, and your questions. We'll give you a straight answer on whether this makes sense for your business and what the realistic numbers look like.

Small examination room with a bed, wall cabinet, sink, and doorway.

Two women in a meeting room, one reviewing papers and smiling while seated by a blue wall.

A Local Provider for a West Central Minnesota Business

Rural Authentic Wellness is the only membership-based primary care clinic. Your employees know where we are. When they're sick, they don't have to travel to a larger clinic in another town. When something comes up after hours, they have a direct line to a provider.


We serve patients across Olivia, Redwood Falls, Willmar, Montevideo, Granite Falls, Bird Island, Hector, and the surrounding communities. If your business is in West Central or South Central Minnesota, your employees are in our service area.


This employee health benefit was built for communities like this, not adapted from a model designed for urban practices. The local access, the benefits partnership, and the provider are all aligned with what rural West Central Minnesota businesses and families actually need.

Give Us a Year. If You're Not Saving Money or Your Team Isn't Using It ,Go Back to What You Were Doing.

Rural Authentic Wellness offers a customizable employee health benefit built around your community. A local provider who knows your employees, a benefits partner handling the broader coverage, and no administrative burden on your end.


An employer consultation is the starting point. We'll cover how the benefit is structured, what it would look like for your team, how it compares to what you have now, and what the transition would involve if you move forward. No broker. No pitch deck.

Reach Us Directly

Black location pin icon with a circular center and small curved base on a white background
Black location pin icon with a circular center and small curved base on a white background
Black outline of a telephone handset icon on a white background
Black globe icon with latitude and longitude lines
Black outline envelope icon on a white background
Black outline of a smartphone with chat bubbles and a medical cross icon

Telehealth available statewide across Minnesota